Views: 0 Author: Site Editor Publish Time: 2025-10-21 Origin: Site
Brand Name: Zhongjing® Furniture
Brand Attribute: Professional Provider of Commercial Dining Space Furniture Solutions
Established: Founded in 2016, Zhongjing Furniture understands that a restaurant is more than just a dining place — it’s the first scene of communication between a brand and its customers.
We specialize in integrating spatial aesthetics, functional efficiency, and brand identity, creating comfortable, efficient, and highly recognizable commercial environments for chain restaurants.
Main Products:
#Restaurant Tables and Chairs #Booth Seating Sofas #Fast Food Tables and Chairs #Coffee Shop Furniture #School Canteen Tables and Chairs #Hotel Dining Furniture Customization
Target Clients:
Chain restaurants, cafés, tea shops, public canteens, hotels, and commercial interior design companies
Core Advantage:
A one-stop service covering space planning, design solutions, intelligent manufacturing, logistics, and installation, ensuring quality control in every stage and delivering high-quality, sustainable commercial furniture solutions.
| Brand Positioning | Focused on the commercial dining sector, Zhongjing is a comprehensive furniture solution provider committed to merging aesthetics with functionality. |
|---|---|
| Brand Philosophy | Creating spatial value through design and enhancing dining experience through furniture. We believe that great furniture silently tells a brand’s story and elevates customer satisfaction. |
| Brand Mission | To ensure every dining space enjoys comfortable, unique, and sustainable furniture solutions that drive business success. |
| Brand Vision | To become the most influential and innovative restaurant furniture brand globally. |
| Core Values | Professionalism · Craftsmanship · Innovation · Win-win Collaboration |
| Color Palette | Deep Wood Tone (stability, nature) + Warm Grey (modern, inclusive) + Metallic Texture (refined, durable) — together forming the foundation of Zhongjing’s premium visual identity. |
| Visual Style | A balance of modern simplicity and professional sophistication, expressing warmth and approachability in restaurant environments. |
| Core Keywords | Spatial Aesthetics · Custom Design · Human Comfort · Restaurant Branding · Efficiency & Durability |
| Main Slogan | Defining Spatial Warmth, Shaping Brand Character |
| Supporting Slogans | 1. Zhongjing Furniture — Let Space Speak for Your Brand. 2. Every Table and Chair Extends Your Brand Story. |
Founded in 2016 in the historic city of Nanjing, Zhongjing Furniture has grown from its cultural roots into a modern manufacturer of commercial dining furniture.
To better serve the national market, we established a modern production base in Chajian Industrial Park, Tianchang, Anhui — marking Zhongjing’s transformation into a full-industry-chain provider integrating R&D, design, manufacturing, and sales.At Zhongjing, we believe that restaurant furniture is more than functional — it is the creator of space emotion and the silent spokesperson of brand identity.
From the curve of a chair to the layout of a booth, every detail shapes customer perception and brand atmosphere.Guided by “spatial aesthetics” and “human-centered experience,” Zhongjing infuses these values into every stage — design, material selection, production, and installation.
We understand the fast-paced efficiency needs of chain restaurants and the unique ambiance requirements of boutique cafés, offering fully tailor-made solutions for each client.Choosing Zhongjing means choosing a partner who understands the business of dining — bringing warmth to spaces and sophistication to brands.
Booth Sofa Series: Focused on privacy and comfort, adaptable to diverse dining layouts.
Dining Table & Chair Series: Modular designs for flexible combinations that suit both casual and formal dining.
Tea & Coffee Series: Blending light luxury with leisure to create refined social spaces.
Fast Food Series: Designed for efficiency, durability, and easy maintenance in high-turnover operations.
School & Canteen Series: Emphasizing safety, stability, and large-scale customization.
Comprehensive Customization: Options for dimensions, materials, finishes, and brand logo integration.
Consultation & Measurement: Professional spatial measurement and layout planning.
Design & Sampling: Furniture solution design aligned with brand tone, plus prototype samples.
Smart Manufacturing & Quality Control: ISO9001-certified production ensures quality and timely delivery.
Logistics & Installation: Professional delivery and on-site installation for seamless execution.
After-sales & Value Enhancement: Ongoing maintenance and market-driven brand upgrade suggestions.
| Design-Driven | In-house design team ensures visual consistency and brand alignment from the conceptual stage. |
| Smart Manufacturing | Automated production lines enable standardized yet flexible manufacturing for consistent quality and fast delivery. |
| Premium Materials | Carefully selected Formica fireproof laminate, high-density rebound foam, Ouzhuo wear-resistant leather, reinforced steel frames, and premium solid wood. |
| One-Stop Service | Covers the entire chain — design, production, installation, and after-sales — saving time and communication costs. |
| Extensive Experience | Trusted by major restaurant chains, hotel groups, and design firms with a rich project portfolio. |
| Flexible Customization | Capable of both small-batch personalization and large-scale OEM/ODM collaborations. |
| After-Sales Assurance | “Craftsmanship Protection Plan”: 2-year warranty, lifetime maintenance, and ongoing upgrade consultation. |
Online Channels:
Official Website, B2B Platforms, Content Marketing (factory tour and project videos on Douyin & WeChat Video), and SEO campaigns.
Offline Channels:
Factory showroom experience, national trade fairs, and regional dealer network expansion.
Official Website Value Proposition:
Website: https://www.nazj.com/
Independent Site: https://www.omzj.com/
Main Visual Message: From a single table and chair, we shape the soul of your dining space.
Brand Promise: Zhongjing Furniture — Let Space Speak for Your Brand.
Models: OEM Production / ODM Design & Manufacturing / Project Customization / Brand Partnership
Target Partners: Chain Restaurant Brands, Interior Design Firms, Hotels, and Commercial Real Estate Developers
Cooperation Value Proposition:
We don’t just sell dining furniture — we deliver complete spatial storytelling solutions.
One collaboration solves your three key challenges: space planning, aesthetic design, and product quality.
Partner with Zhongjing — where exceptional spatial experience becomes your strongest brand asset.
Establish “Zhongjing Commercial Space Aesthetics Research Center” to publish industry trend reports and design guides.
Promote Cross-Industry Collaboration with renowned designers and creative agencies to co-develop products and signature cases.
Advance Industry 4.0 Transformation through digitalized, flexible manufacturing and faster response capability.
Accelerate Global Expansion by building regional agent networks and stable international distribution channels.
